Real stories · Coffee Region

Turismo Unido · Solidarity campaign

Help travel agencies affected by Colombia’s August 10 earthquake.

Real stories · Coffee Region

Turismo Unido is led by ANATO Coffee Region to support affected travel agencies in their recovery and help protect nearly 450 jobs in Colombia.

Reserve Code: 4YUD4R

I want to contribute Learn about the campaign

Contributions are received directly by ANATO Coffee Region Chapter.

≈450jobs we aim to protect

3initiatives for recovery

1united industry

The second emergency

Behind every agency is a business, a team and a family.

On August 10, 2026, a powerful earthquake struck Colombia’s Coffee Region and other parts of the country. After the physical emergency came a less visible one: the economic emergency.

Cancellations, date changes, fewer bookings and lost cash flow are putting at risk businesses that have connected Colombia with the world for years.

Turismo Unido was born from solidarity within our industry, not pity. We must act while these businesses can still retain their teams, regain momentum and continue building tourism.

Read the campaign article

Turismo Unido

Three initiatives. One shared purpose.

Respond today, build recovery and get our industry moving again.

Respond to the emergency

Reserve Code: 4YUD4R

A fundraising campaign supporting the continuity and recovery of affected travel agencies and helping protect nearly 450 jobs.

Tourism Recovery and Strengthening Roundtable for the Coffee Region and Valle del Cauca

Rebuild together

Tourism Recovery Roundtable

A collaborative space for strategies that accelerate the recovery of the tourism industry in the Coffee Region and Valle del Cauca.

Get tourism moving again

Expovacaciones Virtual

A virtual fair connecting travelers with outbound and inbound agencies from the Coffee Region and Valle del Cauca to plan their next trip.

Turn solidarity into action

Make a reservation to help.

Every contribution matters. Before confirming, always verify that the recipient is ANATO CAPITULOEJE CAFETERO.

Official campaign details

Donations within ColombiaTwo simple ways to donate from Colombia

Option 1

Bre-B Key

8001718397

In your Colombian banking or digital-wallet app, go to transfers and select “Llaves” or “Bre-B”.

Option 2

Bank transfer

Bank: BANCO DAVIVIENDA
Account type: CUENTA DE AHORROS
Account number: 136000993115
Account holder: ANATO CAPITULOEJE CAFETERO
Tax ID (NIT): 800.171.839-7

International donationsComplete details for transfers from abroad

Option 1

International bank transfer

SWIFT: CAFECOOB
Bank: BANCO DAVIVIENDA
Account type: CUENTA DE AHORROS
Account number: 136000993115
Account holder: ANATO CAPITULOEJE CAFETERO
Tax ID (NIT): 800.171.839-7

You can also donate using the official QR codeOpen it full screen or save it to scan from your banking app.

View QR and instructions

Trust and purpose

Your contribution helps tourism continue connecting people.

Business continuity

Support affected agencies so they can maintain and restore their operations.

Job protection

Help protect nearly 450 jobs and the families who depend on them.

Responsible fundraising

Funds are allocated to recovery according to the program’s criteria, controls and procedures.

“Today it is them. Tomorrow it could be any of us.”

Turismo Unido · ANATO Eje Cafetero

Turismo Unido in the press

The industry and the country are talking about this emergency.

National and trade media have documented the earthquake’s impact, the situation facing travel agencies and the actions underway for recovery.

Representatives of ANATO chapters at the 2026 ANATO National Congress — Photo: ANATO

Report News27 AUG 2026

ANATO Coffee Region presents “Reserve Code: Help”

The presentation of the 4YUD4R campaign and its call for solidarity across the tourism industry.

Read article

Presentation of the 4YUD4R Reserve Code campaign at the 2026 ANATO National Congress — Photo: Congreso ANATO 2026 · Ladevi

Ladevi27 AUG 2026

ANATO launches measures for agencies affected by the earthquake

Turismo Unido was presented to nearly 1,000 attendees at ANATO’s National Congress.

Read article

Rafael Díaz, president of ANATO Coffee Region, and Carolina Clavijo, president of ANATO Antioquia-Chocó — Photo: Blu Radio · Rafael Díaz y Carolina Clavijo

Blu Radio27 AUG 2026

Chocó and the Coffee Region reactivate their attractions after the earthquake

Rafael Díaz explains the impact on travel agencies and the call to continue visiting the region.

Read article

Paula Cortés, executive president of ANATO, speaking at an event — Photo: Jeisson Gutiérrez · Paula Cortés, presidenta ejecutiva de ANATO

El Heraldo27 AUG 2026

“The best way to help is to keep visiting the destinations”

The tourism industry invites travelers to support agencies and destinations that remain open.

Read article

El Colombiano21 AUG 2026

Earthquake impacts tourism: ANATO reports affected agencies

An overview of the economic impact and the measures needed to accelerate recovery.

Read article

Today we are not booking a flight, a room or a destination.
We are reserving an opportunity to help.

Join Turismo Unido

Help travel agencies affected by Colombia’s August 10 earthquake.

Behind every agency is a business, a team and a family.

Three initiatives. One shared purpose.

Reserve Code: 4YUD4R

Tourism Recovery Roundtable

Expovacaciones Virtual

Make a reservation to help.

Bre-B Key

Bank transfer

International bank transfer

Your contribution helps tourism continue connecting people.

Business continuity

Job protection

Responsible fundraising

The industry and the country are talking about this emergency.

ANATO Coffee Region presents “Reserve Code: Help”

ANATO launches measures for agencies affected by the earthquake

Chocó and the Coffee Region reactivate their attractions after the earthquake

“The best way to help is to keep visiting the destinations”

Earthquake impacts tourism: ANATO reports affected agencies

Today we are not booking a flight, a room or a destination.We are reserving an opportunity to help.

Today we are not booking a flight, a room or a destination.
We are reserving an opportunity to help.